London Fashion Week | COSELF Metaverse Digital High Fashion Collection Show

With the coming of spring, everything revives again. By one click, a new metaverse breaks out of the time and space staggered and disordered in 2023, where emerging digital fashion collides, to highlight new aesthetic fashion and a pioneering attitude. On February 17-21, COSELF, a virtual-real symbiotic IP brand of WEB3.0, will present their new seasonal “COSELF Metaverse Digital High Fashion Collection Show” on the off schedule during London Fashion Week February 2023.         

“COSELF Metaverse Digital High Fashion Collection Show” is created by BUZHIWU, a trend artist, creator across media & curator, who focuses on virtual fashion, aesthetic output, and new trend art. According to BUZHIWU, the collection is the visual extension of virtual-real fashion items from COSELF Metaverse Designer Toy Collection Show, which adheres to the idea of developing sustainable fashion to “inherit classics and show respect for the future”, and finds inspiration from surreal futurism and a trendy street style to endow virtual fashion with more dynamic features by adopting brand-new bold color schemes and design.

Multi-dimensional Stylish Silhouettes and Colors Interpret Beauty of Different Attitudes    

Currently, with futuristic clothing as the secondary representation of human skin, human minds are so emancipated that we can freely change our looks and clothes. In the design of styles and silhouettes, the collection designs fashion styles for women with different temperaments in this new era, such as casual street style, elegant gentlemanly style, Chinese punk style, and aesthetic chic style, to let every woman find her own virtual high fashion, which recognizes the beauty of different attitudes in everyone. On the whole, silhouettes are mostly represented exaggeratedly in a bold and special-shaped form, looking unrestrained, forthright and independent. For example, in Butterflies Create Everything, the designer adopts an X-shaped silhouette to create a beautiful graceful effect like butterflies spreading wings and flowers blooming, highlighting the unique charm of women. In Future Genie, an S-shape silhouette is adopted to show the elegant look of women who are frank and sincere, free and romantic, and unrestrained and classic. In Lipstick Mechanic, the O-shaped upper body embodies the forthright, humorous and outgoing street-style of women. In Dragon Lady of the East, a Y-shaped silhouette is used to demonstrate the oriental charm, mysterious gesture and unique feature of the dragon scale cheongsam.   

Colors are silent but powerful expressions of our emotions. The selection of colors for the collection is inspired not only by the imagination of the COSELF world guarded by cosmetic genies, but also by dreams, details of daily life and expectations of future life. For example, baby blue is the color of fantasy, representing the illusory and dazzling dream of the imaginary mechanic girl; orange, black and silver highlight the street style, in which the lipstick mechanic is shining; pink, white and black are ultimate elegance and manner, in a back glance of the gentle blusher kaitou; the collision of crimson and black creates the vanguard of metal and punk styles in neo-Chinese aesthetics. In the consideration and matching of colors, the expression of emotions in colors is explored, to endow every girl in these clothes with unique personality and temperament. “In the metaverse show, without restrictions from space, times, scenarios or nationalities, the diversity of beauty should flourish,” said BUZHIWU.    

Pay Homage to the Future, and Endow Fashion with Greater Potential for Imagination

The collection breaks through traditional ideas and choices, and creates multiple possibilities of virtual garments from a surreal and futuristic perspective. Technical measures are taken to present silhouettes and fabrics hard to achieve in real life and create a highly futuristic, unrestrained and cyber surrealistic style, which is injected with punk spirit. AIGC, digital technology and art, and video art works are mainly used to express ideas. For example, digital high fashion Future Genie is made of luminous fibric leather and degradable air down generated in real time, bionic crystal feathers, pink gem ornaments, and a shiny color-changing starry sky satin dress, and matched with bold colors to depict diversified features of future women and interpret the sense of power of staying true to oneself. For Dragon Lady of the East, a liquid PU leather overcoat, a sleeveless dragon scale cheongsam with long side slits at both sides, a dragon-shaped pendant, a bionic dragon bone bra, and liquid metal dragon bones are used, with a strong gender-neutral temperament to express the unrestrained and rebellious spirit of Chinese-style punk and wasteland mechanic style. All the COSELF digital high fashion works will be exhibited permanently as NFT artworks in the digital world.

In the collection, imagination and thinking about the future are also fused, to create a new way of opening the metaverse show. In the selection of elements, without a large area of separate printed patterns, more futuristic digital electronic materials and design are adopted to express inspiration for design and show a pioneering futuristic feel. Following the current concept of "environmental protection" in trendy fashion, garments are made of recyclable, renewable, digital electronic and bionic materials, to make multi-dimensional explorations through imagination of ourselves and the future and create contemporary aesthetic items of virtual fashion for women.       

COSELF Metaverse – A Never-ending Show

COSELF metaverse represents a never-ending show and the ever-lasting pursuit and expression of beauty, and provides a stage for numerous women to show and express beauty, which is staggered, changeable, diversified and inclusive to differences. The COSELF metaverse collection is a brand-new expression that pays homage to future diversity, embraces the future trend of aesthetics, and explores virtual fashion.    

In her imagination of future fashion, BUZHIWU believes fashion will tend to “respond to” real emotional desires of users, and pursue diversity and independence based on sustainability in the future. Users will perceive and experience the truest joy and emotional expressions in garments. “A good brand can establish long-lasting connections and emotional bonds between works and users.” In digital fashion, it is an eternal topic to innovate, make breakthroughs and engender a reshaping. With more pioneering visual effects and themes, and more exploratory fabrics and palettes, virtual fashion will develop in a direction of better embodying individual attitudes and catering to spiritual appeals, showing exquisiteness and diversity to be expressed, which is keenly anticipated.       

As the first in China to adopt the design concept of IP crossover, COSELF is a virtual-real symbiotic IP brand created by reshaping symbiosis on Web 3, with a complete content of virtual-real and meta-ecological genes. Based on a focus on global diversified aesthetics, COSELF advocates and explores future aesthetics and the development of digital fashion; pays attention to the empowerment and mutual aid of women; forms connections with the real economy, implements friendly scenarios for the decentralized communication among young people, and empowers Gen Z. In the future, COSELF aims to express the future of fashion and lifestyle through virtual scenes and create IP-based virtual fashion, including but not limited to digital high fashion, virtual beauty, and virtual trendy brands.